Improving customer engagement rates is at the forefront of most dealers’ minds.
While there’s lots of talk about how to boost customer engagement in the digital world, people in the automotive industry often feel lost when it comes to driving engagement in the showroom. This matters, since 90 percent of sales take place at brick and mortar locations.
Fortunately, creating that engagement isn’t as difficult as it sounds.
Here are four quick tips:
1. Create an Event
Modern customers want an immersive experience. With this in mind, consider offering in-showroom events or local exclusive deals to make your showroom a hotspot.
Another exciting way to engage customers is to use VR to offer virtual reality test drives for shoppers, or to help them explore the features of a new vehicle. Not only is this unique, but it’s an experience none of your customers are likely to forget any time soon.
2. Use Social Media
Some dealers have found great success with using social media to engage customers in the showroom. By encouraging shoppers to “Check in” at showroom locations, you can easily boost both your online and in-dealership engagement, and spread the word about your promotion.
3. Give out Freebies
Times may change, but this simple fact never will: people love freebies. With this in mind, consider giving away free items or coupons to boost your in-dealership engagement during events, sales, or promotions. Simple things, like service discounts and vouchers will work wonders to engage and excite your customers.
4. Offer In-Store Technology
One of the primary challenges dealers currently face is that most auto shoppers do extensive online research about vehicles they’re interested in, even if they’re shopping at a dealership. Sure, they can take a test drive in one of your cars, but that won’t give them all the information they want about the vehicle.
To help provide this for them, consider using in-store technology like VR kiosks. The more information you can provide about your models, and the more ways you can give customers to explore a vehicle, the more likely they are to take the plunge.
More Customer Engagement Starts Here
While building authentic customer engagement can feel like an uphill battle, it’s far from impossible. With these four dealer-specific tips, it’s easy to boost customer engagement and provide a positive showroom experience for all your customers.
What are your thoughts on customer engagement? I’d love to hear about them in the comments!
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