Virtual Reality: it’s all about robots, intelligent machines, and world domination, right?
If you’re one of the people who think of virtual reality as some obscure, futuristic thing, you’re not alone.
You may, however, be a little off-base about what VR actually does, and how beneficial it can be to your dealership.
If you’ve been telling yourself lies about VR, it’s time to set the record straight.
Here are the biggest half-truths that plague the industry:
1. VR is Expensive
While VR seems like one of those techy things that’s highly expensive, this isn’t always true. In fact, things like VR kiosks and test drives are affordable and within reach for lots of dealerships.
2. VR Doesn’t Sell Cars
Au contraire – VR does sell cars. In fact, it may even sell more cars than standard approaches to automotive sales. Here’s why:
Car purchases use 24 different sources of research before stepping foot into dealerships (according to a study by Google).
Dealerships that offer compelling and immersive content that focuses on the features that customers care the most about (but don’t get to try on a real test drive). VR test drives help drive potential buyers to your lots.
Going to a car dealership is intimidating, and lots of people dread it. However, to evolve the conversation beyond price and availability it comes down to a superior experience.
Thankfully, the internet brings us product transparency: by offering a great online experience you’ll increase customer engagement.
3. VR Replaces the Dealership Experience
VR works in concert with the dealership experience – but it doesn’t replace it.
Few people are willing to buy a car that they’ve never actually test-driven, nor should they!
Lots of customers, though, would embrace the concept of getting to know as much about a car as possible before making a purchase. By becoming the authoritative source during exploration and purchase you’ll win customers for life.
4. VR is Just a Fad
While VR was hyped pretty heavily in the years leading up to now, it’s still an important approach to marketing, and it’s not going anywhere.
In fact, the predicted economic impact of VR is projected to be $80B by Goldman Sachs in the U.S. by 2025.
5. Nobody Will Use it
Introduce VR into your dealership and you’ll likely be shocked by how willing people are to adopt it. Seniors, millennials, and Boomers alike will take to it like ducks to water. Costs for a standalone device have dropped to under $200, whereas a few months ago that same setup may have cost more than $1,500.
Want More Car Sales? Implement VR in Your Dealership Experience
If you’re looking for a way to boost your car sales this holiday season, VR can be a great option. By maximizing your dealership experience, helping your buyers get the information they need, and differentiating you from the competition, VR makes your dealership more exciting and modern – and that’s no myth.
If you have any questions about implementing Virtual Reality in your Dealership, Let’s talk!