68%
Increase to Net Profit
Building technology to track marketing leads to BDC operations
5
New Marketing Hires
Handling SEO, paid search, design and video editing
58%
Reduction in Marketing Expense
Developing major account relationships with vendors
The Challenge
July 18, 2015
Five Star Automotive has 18 dealerships in Georgia selling 80%+ of current market share within their regions
They hired Nick Cybela & FlowFound to serve as Marketing Director to reduce expenses, build an internal team to increase marketing capabilities and grow their already dominant market share
The Solution
Prepare and implement a request for proposal (RFP) for websites, digital marketing and third party vendors
Develop actionable reporting for dealerships and executive roll-ups
Hire, train and oversee team responsible for internal marketing
“Nick was never afraid to roll-up his sleeves with the team to identify and capture new opportunities in the marketplace, and was the only partner we’ve used that reduced in expense while improving our results.”
Katy Pope
Agency Principal, Five Star Automotive
