The Challenge
Johnson Automotive needs a disruptive way to engage and convert customers who want to buy online, or are concerned about visiting the store due to COVID
They chose FlowFound as the partner to produce video and virtual reality content along with developing marketing and advertising campaigns that would integrate this tool into current digital retailing
19%
Improvement to Close Rate
Based on customers who took a test drive and bought
39%
Conversion Rate
Coming from FlowFound virtual test drives
5
Years as Partners
The Solution
Film and produce 360-degree virtual reality video content
Optimize videos and landing page content to ensure visibility to customers
Develop virtual reality experiences for events
Build and run related Facebook and retargeting ads
“Nick and the FlowFound team are always ready to innovate together, and made us the Lexus best practice in July 2020 GLOBALLY thanks to our work together on the Metaverse”
Erick Kirks
Marketing Director, Johnson Automotive
