The Challenge
Pohanka Automotive Group has the #1 Acura, #6 Lexus, two top 50 Honda and a top 100 Chevrolet store and needs a strategic partner to drive innovation while growing their dominance in market
Engaging FlowFound allows them to focus time on profit, people and process while having FlowFound develop a cutting-edge internal data warehouse, hold marketing vendors accountable and build out SEO content to reduce third party expenses
74%
Reduction to 3rd Party Costs
Building SEO content to outperform third party listings
#1
Acura and Lexus Dealership in Metaverse
Developing interactive virtual reality test drive experiences and kiosks
9
Vendors
Unified Under FlowFound
The Process
Be single point of contact for digital marketing and technology
Develop technology and advertising policies that increase profit, and enforce across vendors
Build SEO content that allows for reduction or replacements to 3rd party sites
Launch and optimize Facebook campaigns
Manage programmatic display and retargeting media buyers and creative strategy
“FlowFound ensures accountability across our various vendors and helps keeps our position as #1 Acura, #6 Lexus, top top 50 Honda stores and others ahead of the competition. We HAVE to WIN!”
Dani Hart
Marketing Director, Pohanka
