$4.5M

Saved in Marketing Expenses

Optimizing vendors and renegotiating contracts

10

New Businesses

Adding dealerships, car rental and parts companies

34%

More Leads

Building in-house team of marketers

The Challenge

Step One Automotive is a rapidly growing group, acquiring 18 dealerships in recent years along with a car rental and parts distribution company

They leveraged Nick Cybela as head of strategy to lower expenses, add revenue related value to internal content library of over 800 videos and oversee marketing, video, search and social departments

The Solution

  • Unify marketing and negotiate major account status

  • Oversee marketing performance and strategy

  • Hire, train and manage internal team of 9 marketer and creatives

“In Nick’s first 90 days he reduced marketing expenses by over $3M while contributing to over 2.5x more sales, despite COVID, closing 2021 with significant increases to profitability and volume along with assisting with new acquisitions”

Fernando Arellano

CEO of Step One

Let’s Make Things Happen

Nick Cybela

CEO
(404) 275-4784
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