$4.5M
Saved in Marketing Expenses
Optimizing vendors and renegotiating contracts
10
New Businesses
Adding dealerships, car rental and parts companies
34%
More Leads
Building in-house team of marketers
The Challenge
Step One Automotive is a rapidly growing group, acquiring 18 dealerships in recent years along with a car rental and parts distribution company
They leveraged Nick Cybela as head of strategy to lower expenses, add revenue related value to internal content library of over 800 videos and oversee marketing, video, search and social departments
The Solution
Unify marketing and negotiate major account status
Oversee marketing performance and strategy
Hire, train and manage internal team of 9 marketer and creatives
“In Nick’s first 90 days he reduced marketing expenses by over $3M while contributing to over 2.5x more sales, despite COVID, closing 2021 with significant increases to profitability and volume along with assisting with new acquisitions”
Fernando Arellano
CEO of Step One
