#1 INFINITI Dealer for CPO Case Study
Problem: #1 INFINITI CPO dealer and three sister stores
Solution: Digital auditing and digital training for in-house marketing manager + integrating FlowFound’s 360 video and VR platforms
Result: 62% reduction in marketing fees in first year
Surprising Insights:
- More than 200 customers took a virtual reality test drive each month at the mall kiosk
- “Why buy” and brand promise messages became best performing ad copy across nearly every digital channel, improving ROI
- Certain legacy partners were taking over 70% on top of their agreed fees
- CLIENT INFINITI of Gwinnett
- YEAR 2016 - Current
- WE DID Digital Training, Digital Auditing, Virtual Reality, 360 Video
- CATEGORY 360 Video , Digital Auditing , Digital Training and Consulting , Virtual and Augmented Reality
- TAGS