#1 INFINITI Dealer for CPO Case Study

Problem:  #1 INFINITI CPO dealer and three sister stores

Solution:  Digital auditing and digital training for in-house marketing manager + integrating FlowFound’s 360 video and VR platforms

Result:  62% reduction in marketing fees in first year

Surprising Insights:

• More than 200 customers took a virtual reality test drive each month at the mall kiosk
• “Why buy” and brand promise messages became best performing ad copy across nearly every digital channel, improving ROI
• Certain legacy partners were taking over 70% on top of their agreed fees