Pohanka Automotive Group Case Study
Problem: Third party costs were rising without increasing sales or profit
Solution: Integrate FlowFound 360 platform and digital auditing while expanding SEO content strategies
Result: 2,003 more leads while dramatically reducing third party costs
FlowFound identified large opportunities in what customers were organically searching for vs what the dealerships were focused on marketing.
Google reported that very few people search for “virtual walkaround” but a massive amount look to “test drive online”. Integrating FlowFound’s 360 video platform across marketing and websites, Pohanka was able to dramatically increase the amount of leads while lowering costs.
Today, social campaigns running to FlowFound is in the top 3 campaigns across over 300 different ads including monthly offers.
- CLIENT Pohanka Automotive Group
- YEAR 2015 - Current
- WE DID 360 Video, Digital Auditing, SEO, Social Ads, Vendor Oversight
- CATEGORY 360 Video , Digital Auditing